Even Bigger

Like any other company, Starbucks can only strive to sell more. Starbucks, like many other brands, is trying to bring people back to the roots of it all. Their target market for their recent campaign men. These are men that aren't drawn into the stores for the Tall Skinny Vanilla Latte. These are the men who like brewed coffee for all that it is.
There has been hearsay about Starbucks' new tactic being too strange. Some people think that it is wierd that Starbucks is going back to a more traditional way of advertising because they have their advertising techniques have been so non traditional in the past. I think it couldn't be smarter. Currently, they are having prolonged giveaways, where every Wednesday, people can come into the stores and get a free cup of coffee. I think it's great because a lot of people miss out when giveaways are only one day. The coupons are a great idea too because what better way to get men into Starbucks then to give them a free sample of exactly what they want. Many of the people who make comments on the company website have offered ideas to have some kind of reward for loyalty system. Essentially, loyalty is exactly what Starbucks is looking for and I wouldn't be surprised in the least if, sometime soon, Starbucks starts using something similar to this Brewed Coffee Card. Customers want to be rewarded for loyalty. I would love this!